Model holding a yellow compact mirror against a pink background with playful heart and smiley graphics.

New · The CRÈME rebrand

LA Vibes. K‑Beauty Coded.

Playful, high-performance beauty across cosmetics, skincare & body care — built on ingredient-focused formulas you can trust.

Shop new arrivals Best sellers

Hello Kitty Green Tea Blotting Paper — white Hello Kitty-shaped compact with a red bow

Hello Kitty Green Tea Blotting Paper

$ 12.00

Cinnamoroll Dream Daisy Makeup Bag — front of the blue ribbed makeup bag with Cinnamoroll and daisy embroidery

Cinnamoroll Dream Daisy Makeup Bag

$ 15.00

Cinnamoroll Dream Daisy Compact Mirror — closed blue heart-shaped compact with Cinnamoroll and daisy artwork

Cinnamoroll Dream Daisy Compact Mirror

$ 12.00

Miffy Lip Balm — Rare Rose — white Miffy-shaped lip balm jar in a pink box

Miffy Lip Balm

$ 14.00

Tropic Lush Shimmering Body Oil — golden body oil bottle with a pink cap

Tropic Lush Shimmering Body Oil

$ 22.00

Just For You

Winnie the Pooh Bright As Can Bee hydrogel under-eye patches, one-pair pouch with yellow honey-drip patches

Winnie The Pooh 100th Bright As Can Bee Under Eye Patches

$ 4.50

Winnie the Pooh Hunny Thermal Face Mask in a honey-pot jar with reclining Pooh figurine, golden gel swatch and packaging

Winnie The Pooh 100th Hunny Thermal Face Mask

$ 24.00

Winnie the Pooh Hunny Lip Mask in a honey-pot jar with Pooh figurine, golden balm swatch and packaging

Winnie The Pooh 100th Hunny Lip Mask Treatment

$ 18.00

Winnie the Pooh Honey press-on nails, pack of 24 medium almond-shaped nails with honey and bee designs

Winnie The Pooh 100th Honey Almond Press-On Nails

$ 12.00

Winnie the Pooh Honey Cozy plush spa headband with embroidered Pooh face beside its packaging

Winnie The Pooh 100th Plush Spa Headband

$ 13.00

Moisture Melt Lipcerin — Pompompurin — front of the yellow Hello Kitty and Pompompurin box

Moisture Melt Lipcerin

$ 18.00

Ultra-Thin Hydrogel Mask

Ultra-Thin Hydrogel Mask

Plump, soothe, and hydrate for the ultimate Korean glass skin.

Plush Pout Lip Butter

Plush Pout Lip Butter

Soft, buttery, and smooth for everyday lip care.

Born in Seoul, raised in LA

We blend LA energy with Korean innovation to deliver joyful, wow-worthy results — always making beauty feel like play.