Model holding a yellow compact mirror against a pink background with playful heart and smiley graphics.

New · The CRÈME rebrand

LA Vibes. K‑Beauty Coded.

Playful, high-performance beauty across cosmetics, skincare & body care — built on ingredient-focused formulas you can trust.

Shop new arrivals Best sellers

PDRN Ultra-Thin Hydrogel Mask — front of the purple Plumping PDRN mask pouch

PDRN Ultra-Thin Hydrogel Mask

$ 5.00

Centella Ultra-Thin Hydrogel Mask — front of the green Calming Centella mask pouch

Centella Ultra-Thin Hydrogel Mask

$ 5.00

Kiss & Blush Lip & Cheek Balm — Watermelon Sugar — lime bag-shaped balm compact with keychain and coral swatch

Kiss & Blush Lip & Cheek Balm

$ 14.00

Plush Pout Lip Butter — Original — pink star compact with open lip butter and heart keychain

Plush Pout Lip Butter

$ 12.00

Shimmer Pop Clip-On Lip Gloss — Nude Orbit — pink lip gloss compact with a shimmer swatch

Shimmer Pop Clip-On Lip Gloss

$ 12.00

Just For You

Kiss & Blush Lip & Cheek Balm — Watermelon Sugar — lime bag-shaped balm compact with keychain and coral swatch

Kiss & Blush Lip & Cheek Balm

$ 14.00

Plush Pout Lip Butter — Original — pink star compact with open lip butter and heart keychain

Plush Pout Lip Butter

$ 12.00

3-Step To-Go Skincare Variety Set — three-step skincare variety pack with Glowing, Brightening and Moisturizing sachets

3-Step To-Go Skincare Variety Set

$ 13.50

Aura Glow Highlighter — Holo Haze — white highlighter stick with iridescent pale pink tip

Aura Glow Highlighter

$ 15.00

Blending Sponge Duo — blue and pink makeup sponges in the yellow retail box

Blending Sponge Duo

$ 12.00

Blush Rush Cheek Balm — Adore U — open white heart compact showing pink cheek balm

Blush Rush Cheek Balm

$ 15.00

Ultra-Thin Hydrogel Mask

Ultra-Thin Hydrogel Mask

Plump, soothe, and hydrate for the ultimate Korean glass skin.

Plush Pout Lip Butter

Plush Pout Lip Butter

Soft, buttery, and smooth for everyday lip care.

Born in Seoul, raised in LA

We blend LA energy with Korean innovation to deliver joyful, wow-worthy results — always making beauty feel like play.